Hankook has been an active player within the field of the international sport marketing for a long time. The most recent event in this connection is a global partnership contract signed with FC Real Madrid. The contract shall become effective from July 2016 and shall initially cover 3 seasons. The Contract includes not only the team host games in Primera Division (The First League in Spain), but also Real Madrid games in Copa del Rey (the Cup of Spain), as well as all international host and guest games of the team. Hankook chose this way to present its marketing philosophy and innovative products and services to all 450 million fens of the club, through series of marketing activities including events with the team top players.